WordPress.org

Plugin Directory

Server Side Tagging via Google Tag Manager for WooCommerce (GTM Server Side)

Server Side Tagging via Google Tag Manager for WooCommerce (GTM Server Side)

Description

The Conversios Server Side Tagging plugin for WooCommerce leverages the power of server side tracking through Google Tag Manager (GTM). By moving tracking scripts from the client side to the server side, you can improve page load times, enhance data accuracy, and increase user data security. This plugin supports integrations with Google Analytics 4, Facebook Ads, Google Ads, Snapchat Conversions API, and TikTok Events API, providing a comprehensive server side tracking solution.

Server Side Tagging Key Features

  • Effortless Server Side Tagging: Seamlessly integrate GTM’s server side tagging with your WooCommerce site.
  • Optimized Performance: Shift tracking scripts to the server, reducing client-side load and improving site speed.
  • Advanced Data Privacy: Protect user data by handling tracking server side, away from unauthorized access.
  • Reliable Data Collection: Overcome ad-blockers and client-side issues with server side tracking.
  • Customizable Tagging: Tailor server side tracking to meet your specific needs.
  • Comprehensive E-commerce Tracking: Track all e-commerce events accurately with server side tagging.
  • AdBlocker-Resistant Tracking: Implement a custom loader to ensure tracking remains undetectable by ad blockers.
  • No-Code Setup: Automate server e-commerce data layer without the need for coding.
  • Multi-Platform Tracking: Track conversions and build audiences across Google Analytics 4, Google Ads, Facebook, Snapchat, and TikTok.

Pro Features

Unlock premium features with the Pro version of our plugin. [Purchase now] to access:

  • Automatic GTM Web Container: This tool automatically sets up GTM web containers, eliminating the need to create tags, variables, and triggers for multiple channels.
  • Automatic GTM Server Side Container: Provides automatic setup of GTM server containers.
  • Server URL for sGTM: One-click provisioning of powerful server URL for 100% uptime, scalability, and security.
  • Custom GTM Loader: Sets first-party cookies, extends cookie lifespan, enhances GTM and GA4 to resist AdBlockers and ITP, and preserves data tracking integrity.
  • Server Side Tracking for GA4: Complete e-commerce tracking.
  • Server Side Tracking for Google Ads: Complete conversion tracking and audience building in Google Ads.
  • Server Side Tracking for Facebook Ads and CAPI: Complete conversion tracking and audience building in Facebook.
  • Server Side Tracking for Snapchat Ads and CAPI: Complete conversion tracking and audience building in Snapchat.
  • Server Side Tracking for TikTok Events API: Complete conversion tracking and audience building in TikTok.

Benefits of Server Side Tagging

  • Extended Cookie Lifespan: Use a custom domain for server side GTM containers to maintain consistent tracking.
  • Accurate and Reliable Tracking: Reduce data loss with advanced server side tracking techniques.
  • Simplified Implementation: Easily integrate GTM scripts for seamless data delivery.
  • Enhanced Compliance: Comply with privacy regulations with first-party data collection.
  • Improved User Experience: Offload tracking scripts to the server for faster page loads.
  • Increased Security: Secure user data by processing it on the server.

Third-Party Services

This plugin integrates with the following third-party services to enhance its functionality:

  • Google APIs:

    • Usage: Access various Google APIs for functionality such as authentication, data retrieval, and interaction with Google’s services.
    • Terms of Service & Privacy Policy
  • Google Tag Manager:

  • Google Analytics:

  • Tatvic API:

    • Usage: This plugin uses Tatvic API for certain functionalities.
    • Privacy Policy

Screenshots

  • General plugin settings.
  • GTM settings.
  • Reports and Insights.
  • Advanced settings.

Installation

  1. Unzip and upload the “server-side-tagging-via-google-tag-manager-for-wordpress” to the ‘/wp-content/plugins/’ directory.
  2. Activate the plugin through the ‘Plugins’ menu in WordPress.
  3. Go to “Server Side Tagging Via GTM” settings and enter your Web and Server Container info and Server Side URL and, Configure additional options for tracking, such as GA4, Google Ads, FB, etc.

FAQ

Where can I get the server URL?

Please contact Conversios.io for the server URL.

What is server side tagging?

Server-side tagging moves the execution of tags from the client (browser) to the server, enhancing performance, security, and data accuracy. For more details, please contact Conversios.io.

What is GTM automation?

GTM automation refers to the automatic setup of Google Tag Manager containers, both web and server, eliminating the need to manually create tags, variables, and triggers for multiple channels. This plugin provides one-click automation for e-commerce events and ad channels.

If the plugin stops working or is not working, what should I do?

Please check your server’s user request limit.

How does the plugin ensure GDPR compliance?

It adheres to GDPR compliance standards to protect user privacy and data with a server-side tagging solution.

How does the plugin handle server side tracking for various Ads platforms?

It supports server-side tracking for Google Ads, Facebook Ads, Snapchat Conversions API, and TikTok Events API.

Reviews

August 22, 2024
I’ve been using this plugin for several sites, and it has proven to be an outstanding all-in-one solution for managing tags and tracking across platforms. The integration is seamless, and the tool’s flexibility has made it an essential part of my workflow. What truly sets it apart is the phenomenal support team. Whenever I’ve encountered issues or needed custom solutions, their prompt and expert assistance has been invaluable. Highly recommended for anyone looking to streamline their tracking and tagging processes!
Read all 1 review

Contributors & Developers

“Server Side Tagging via Google Tag Manager for WooCommerce (GTM Server Side)” is open source software. The following people have contributed to this plugin.

Contributors

“Server Side Tagging via Google Tag Manager for WooCommerce (GTM Server Side)” has been translated into 2 locales. Thank you to the translators for their contributions.

Translate “Server Side Tagging via Google Tag Manager for WooCommerce (GTM Server Side)” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Changelog

1.0.9 – 20/09/2024

  • More knowledge center documents added.
  • Fixed some Google ads and GA4 saving validation issues.
  • And minor user experience enhancements.

1.0.8 – 10/09/2024

  • E-commerce Reports added.
  • Fixed many bugs and make plugin stable.

1.0.7 – 14/08/2024

  • Improve UI and user experience.
  • Our extensions page added.

1.0.6 – 31/07/2024

  • Free vs Pro menu template updated
  • Without WooCommerce design break fixed!

1.0.5 – 26/07/2024

  • Implement user feedback taking on uninstall and minor UI changes.

1.0.4 – 22/07/2024

  • Made PHP 8.3 stable

1.0.3 – 02/07/2024

  • Initial release