Google Listings & Ads


Google Listings & Ads makes it simple to showcase your products to shoppers across Google. Whether you’re brand new to digital advertising or a marketing expert, you can expand your reach and grow your business, for free and with ads.

Sync your store with Google to list products for free, run paid ads, and track performance straight from your store dashboard.

With Google Listings & Ads:
Connect your store seamlessly with Google Merchant Center.
Reach online shoppers with free listings.
Boost store traffic and sales with Performance Max Campaigns.

Connect your store seamlessly

Integrate with Google Merchant Center to upload relevant store and product data to Google. Your products will sync automatically to make the information available for free listings, Google Ads, and other Google services.

Create a new Merchant Center account or link an existing one to connect your store and list products across Google for free and with ads.

Reach online shoppers with free listings

Showcase eligible products to shoppers looking for what you offer and drive traffic to your store with Google’s free listings on the Shopping tab.

Your products can also appear on Google Search, Google Images, and Gmail if you’re selling in the United States.

Learn more about supported countries for Google free listings here.

Boost store traffic and sales with Google Ads

Grow your business with Performance Max campaigns. Create an ad campaign to promote your products across Google Search, Shopping, YouTube, Gmail, and the Display Network.

Connect your Google Ads account, choose a budget, and launch your campaign straight from your WooCommerce dashboard. You can also review campaign analytics and access automated reports to easily see how your ads are performing.

Learn more about supported countries and currencies for Performance Max campaigns here.

Get $500 in Google Ads credit when you spend your first $500!

Create a new Google Ads account through Google Listings & Ads and a promotional code will be automatically applied to your account. You’ll have 60 days to spend $500 to qualify for the $500 ads credit. See full terms and conditions here.


Minimum Requirements

  • WordPress 5.9 or greater
  • WooCommerce 6.9 or greater
  • PHP version 7.4 or greater
  • PHP Architecture 64 bits
  • MySQL version 5.6 or greater

Visit the WooCommerce server requirements documentation for a detailed list of server requirements.

Automatic installation

Automatic installation is the easiest option as WordPress handles the file transfers itself and you don’t need to leave your web browser. To do an automatic install of this plugin, log in to your WordPress dashboard, navigate to the Plugins menu and click Add New.

In the search field type “Google Listings and Ads” and click Search Plugins. Once you’ve found this plugin you can view details about it such as the point release, rating and description. Most importantly of course, you can install it by simply clicking “Install Now”.

Manual installation

The manual installation method involves downloading the plugin and uploading it to your webserver via your favourite FTP application. The WordPress codex contains instructions on how to do this here.

Where can I report bugs or contribute to the project?

Bugs should be reported in the Google Listings and Ads GitHub repository.

This is awesome! Can I contribute?

Yes you can! Join in on our GitHub repository 🙂

Release and roadmap notes available on the WooCommerce Developers Blog


What is Google Merchant Center?

The Google Merchant Center helps you sync your store and product data with Google and makes the information available for both free listings on the Shopping tab and Google Shopping Ads. That means everything about your stores and products is available to shoppers when they search on a Google property.

Which countries are available for Google Listings & Ads?

Learn more about supported countries for Google free listings here.

Learn more about supported countries and currencies for Performance Max campaigns here.

Where will my products appear?

If you’re selling in the US, then eligible free listings can appear in search results across Google Search, Google Images, and the Google Shopping tab. If you’re selling outside the US, free listings will appear on the Shopping tab.

If you’re running a Performance Max campaign, your approved products can appear on Google Search, the Shopping tab, Gmail, Youtube and the Google Display Network.

Will my deals and promotions display on Google?

To show your coupons and promotions on Google Shopping listings, make sure you’re using the latest version of Google Listings & Ads. When you create or update a coupon in your WordPress dashboard under Marketing > Coupons, you’ll see a Channel Visibility settings box on the right: select “Show coupon on Google” to enable. This is currently available in the US only.

What are Performance Max campaigns?

Performance Max campaigns are Google Ads that combine Google’s machine learning with automated bidding and ad placements to maximize conversion value and strategically display your ads to people searching for products like yours, at your given budget. The best part? You only pay when people click on your ad.

How much do Performance Max campaigns cost?

Performance Max campaigns are pay-per-click, meaning you only pay when someone clicks on your ads. You can customize your daily budget in Google Listings & Ads but we recommend starting off with the suggested minimum budget, and you can change this budget at any time.

Can I run both free listings and Performance Max campaigns at the same time?

Yes, you can run both at the same time, and we recommend it! In the US, advertisers running free listings and ads together have seen an average of over 50% increase in clicks and over 100% increase in impressions on both free listings and ads on the Shopping tab. Your store is automatically opted into free listings automatically and can choose to run a paid Performance Max campaign.


September 28, 2023
They provided exact solution i wanted , only because i asked the right question with the right info
September 27, 2023 2 replies
The plugin is very basic, and does its job perfectly. The only con is its inability to exclude html and shortcodes from the text fields. If you use WpBakery Page Builder for certain product descriptions, it will not look good on the Merchant Product description. For instance, I have a short- and long description field for my products. It's only the long description which is built with WpBakery. For some reason this plugin decided to go along with the long description. If I could change which field to use, that would also be a solution.
September 14, 2023 3 replies
if attribute slug contents cyrillic letter, he is coding twice, in result merchant center cant open variable product url, in another plugin for google feed i decoding url(urldecode() php fun) before write in file, but here i cant serch place where i can use it
September 2, 2023 3 replies
Ok. So I have to make an account first at ? Too many steps. I just wanted to connect my WordPress site to Google ads, not create yet another account somewhere. Just for login in to Google I have to write password + get sms with a code and write that also. I'm not going to create yet another account somewhere. Too much work for too little.
September 6, 2023 3 replies
Everything works greatJust a pleasure to use this plugin
Read all 126 reviews

Contributors & Developers

“Google Listings & Ads” is open source software. The following people have contributed to this plugin.


“Google Listings & Ads” has been translated into 5 locales. Thank you to the translators for their contributions.

Translate “Google Listings & Ads” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.


2.5.7 – 2023-09-20

  • Dev – E2E – Ads a paid campaign Step 1 – Connect Ads Account.
  • Dev – E2E – Onboarding Step 2 – Configure product listings.
  • Dev – E2E – Onboarding Step 3 – Confirm store requirements.
  • Fix – Performance issue with GoogleAdsFailures::init.

2.5.6 – 2023-09-14

  • Dev – E2E – Onboarding Step 1 – Set up accounts – Connect Merchant Center account.
  • FIx – Undesired margin in Paid Campaign Creation Success Modal.
  • Fix – Adjust target on click events preventing GLA ID to be Undefined.
  • Fix – Tweak E2E tests for WC 8.1.
  • Fix – WooCommerce Subscriptions compatibility: Fix the visible issue of the “Google Listings and Ads” tab and “Channel visibility” meta box for some unsupported product types.
  • Tweak – WC 8.1.0 compatibility.

2.5.5 – 2023-09-05

  • Dev – Add E2E tests – Dashboard – Edit Free Listings.
  • Dev – Clean up workarounds for WooCommerce < 6.8.
  • Dev – Externalize all WooCommerce JavaScript packages via Dependency Extraction Webpack Plugin (DEWP) and remove the selective bundling implementation that gradually externalizes packages into DEWP.
  • Dev – Update DEWP related tools and docs.
  • Fix – Fix Taxonomy Attribute Mapping for Product Variations.

See changelog for all versions.